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This is the post-Atkins world we live in and high-protein labelling appeals to a millennial generation of disciplined gym-bunnies.

Twenty per cent of Halo Top ice cream’s calories arise from protein, so the brand can label itself “high protein”, as many products do now, from yoghurts to protein-enriched Mars bars. How “healthy” these low-calorie ice-creams are and what healthy means in this context is similarly up for debate – especially given the brands want to ride two horses, health and indulgence, simultaneously. Plus, I know not everyone can, but I can taste a bitter-saccharine aftertaste from sweeteners.” Some gelatos use three different sugars: that’s how important it is for body, texture, flavour and the ‘anti-freeze’ effect it has which makes ice-cream pleasurable to eat at -18C. But, ultimately: “If you start taking fat and sugar away, you’re always going to end up with something inferior. She is “really surprised” at how good the texture of Halo Top and Oppo is. Making low-calorie ice-cream is a huge technical challenge, explains Carly Karran, the owner of highly rated Cardiff ice-cream parlour Science Cream. As a spokesperson said, they are aimed at: “Fans who say they can’t be trusted with a pint of Ben & Jerry’s.” It’s massive.”Īfter years of, as Thuillier puts it, “pumping the same sugar, fat and bullshit”, mainstream ice-cream is scrambling to counter these insurgent brands that, by using sweeteners such as stevia and augmenting their products with coconut oil, dietary fibre and egg whites, have radically reduced the amount of fat, cream and sugar in ice-cream without, they argue, compromising body and flavour.Įarlier this year, ice-cream giant Unilever launched both Breyers Delights, a super-low-calorie brand, and Ben & Jerry’s Moo-phoria, a range of “light” (circa-650 calorie) ice-creams (a tub of B&J’s Caramel Chew Chew, by comparison, packs double that). Charlie Thuillier, the co-owner of its London-based rival, Oppo, claims a similar sales clamour: “We did more revenue in the first seven weeks of this financial year than the whole of the last.

Some might say we have an ice cream problem, but we see it as more of a solution.Last summer’s best-selling US ice-cream brand, Halo Top, has sold 3m units since its January launch in the UK. Today, we’re still working our way across the globe, one country at a time.Īnd finally, we created Halo Top Pops: small, delectable snack-sized ice cream pops of some of our most popular flavors so that we could continue eating more ice cream whenever and wherever we go. Naturally, with this growth, we didn’t think it was fair to keep our ice cream only at home, so we started sharing our love for ice cream internationally. In November 2017, Time Magazine named Halo Top one of its top inventions of the year. In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. So much so, we experienced a sudden tremendous growth that both overwhelmed and excited us beyond belief (somebody pinch us, please?). We hate to brag but our fans really liked our new flavors as much as they loved the original flavors. So, we released 7 more dairy flavors, then 6 non-dairy flavors…fast forward to today: we now have 25 delicious flavors, including seasonal only flavors like Key Lime Pie, Gingerbread House and Pumpkin Pie. We introduced 3 more dairy flavors, and people still wanted more. Luckily for us, people wanted more, and we were happy to oblige. We started out with four delicious flavors. So, we created delicious, creamy light ice cream that’s 280-380 calories per pint, so we could do just that. Well, it’s pretty simple: we liked ice cream so much, we wanted to eat it more.

Why did we want to make light ice cream that tastes like ice cream. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream.īut we’ll back up a second. Halo Top is light ice cream that actually tastes like ice cream.